DiscoverNudge - Marketing Science Podcast#55: Why Our Brains Crave Negativity
#55: Why Our Brains Crave Negativity

#55: Why Our Brains Crave Negativity

Update: 2021-05-101
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Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer.


Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa


Adam’s Agency Thinkerbell: https://www.thinkerbell.com/


The Science of Marketing Course: https://scienceofmarketing.teachable.com


Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

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#55: Why Our Brains Crave Negativity

#55: Why Our Brains Crave Negativity

Phill Agnew