55. How to Find Your Pricing Sweet Spot: The Van Westendorp Pricing Model
Update: 2024-04-24
Description
The Van Westendorp Price Sensitivity Meter is a simple but powerful tool that helps you to identify the series of price points which are psychologically critical to your audience.
Ask your target audience these 4 questions:
- At what price would this be so cheap that you would question the quality?
- At what price would you consider this a bargain?
- At what price would this be getting on the expensive side for you?
- At what price would this be too expensive that it would be prohibitive for you? Show less
Plot these 4 lines. The square area where they intersect, is your sweet spot
------
Work with me:
hoo.be/mateo
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
