DiscoverHBR IdeaCastThe “Jobs to be Done” Theory of Innovation
The “Jobs to be Done” Theory of Innovation

The “Jobs to be Done” Theory of Innovation

Update: 2016-12-089
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Clayton Christensen, professor at Harvard Business School, builds upon the theory of disruptive innovation for which he is well-known. He speaks about his new book examining how successful companies know how to grow.
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The “Jobs to be Done” Theory of Innovation

The “Jobs to be Done” Theory of Innovation