#56: Joe Slater – The Secrets to Six Barrel Soda's Success, How To Find Your Niche and Business Hacks
Description
Joe Slater co-founded Six Barrel Soda, turning a small idea into one of New Zealand’s most recognisable beverage brands. In this episode, we dive into the journey of building Six Barrel Soda from the ground up, the challenges of scaling a niche business, and how Joe handled a competitor blatantly copying their brand.
We also talk about the process of selling Six Barrel Soda, the lessons Joe learned along the way, and his best marketing hacks for businesses operating in niche markets. As well as advice for young entrepreneurs out there, this was a really fun one!
An episode packed with insights for entrepreneurs, brand builders, and anyone who loves a good business story.
Joe Slater – https://www.linkedin.com/in/joe-slater-nz/
Moana Road – https://moanaroad.co.nz/
Kaboose Media – https://www.kaboosemedia.co.nz/
Beyond the Surface Insta – https://www.instagram.com/beyond_the_surfacenz/
Beyond the Surface YouTube – https://www.youtube.com/@beyondthesurfacenz
United States
