#56 - Brewing Change: Tchibo's Journey Toward Circularity
Update: 2025-06-11
Description
Kristina Kölling, Head of Environment & Circular Economy at Tchibo, shares how one of Germany’s most iconic retail brands is embedding circularity across its diverse product portfolio, from textiles to electronics. She explains the thinking behind Tchibo’s Circular Solutions Lab, how internal education has fueled transformation, and why good products from a good company still matter most to customers. Discover how circular design, business model innovation, and co-creation with consumers are shaping Tchibo’s future.
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