56. The One Thing Stopping You From Getting Known as THE Expert
Description
In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority.
In this episode:
- Why the real barrier to authority isn't credentials or strategy - it's internal
- What it's costing you every week you don't position yourself as THE expert
- The shift that changes everything (and why it's 80% of the battle)
- What "deciding you're the authority" actually looks like in practice
This is the previous episode I reference that talks about why Authority is more important than Visibility here
And once you've had a listen you can:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com
Book a discovery call with me to chat more here or email me pippa@theprset.c...
United States
