DiscoverThe Agile Brand™ with Greg Kihlström#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House
#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House

#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House

Update: 2024-08-19
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We are here at eTail Boston and hearing about all things e-commerce and retail.


Today we’re going to talk about the cookiepocalypse that never happened, and what Google’s decision not to deprecate third-party cookies means for all those marketers preparing their first-party data strategies, as well as all those consumers out there that still like their privacy..


To help me discuss this topic, I’d like to welcome Jaysen Gillespie, Head of Analytics and Data Science at RTB House.


RESOURCES

RTB House website: https://www.rtbhouse.com


Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show


Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com


The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow


The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House

#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House

The Agile Brand