DiscoverNudge - Marketing Science Podcast#57: Charm Pricing: The greatest trick in marketing?
#57: Charm Pricing: The greatest trick in marketing?

#57: Charm Pricing: The greatest trick in marketing?

Update: 2021-06-07
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Charm pricing (also known as 9-ending prices) is one of those marketing tricks that is known by all. It has left the marketing textbooks and is used by everyone from kids selling lemonade to businesses selling smartphones. With such widespread adoption, it's worth exploring if the nudge still affects consumers. In today's episode, we take a look at the history of charm pricing, explore case studies of businesses that have used it, and ask if it's something you should try. 


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Comments (1)

Graham Nichols

Yet the blizzard of social media 'get rich quick' scheme ads end in a 7. Becoming almost a meme in the process. what is that about?

Jun 9th
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#57: Charm Pricing: The greatest trick in marketing?

#57: Charm Pricing: The greatest trick in marketing?

Phill Agnew