57. How Companies Can Innovate through Ecosystem Partnerships - Amy Trejo, P&G
Amy Trejo, Open Innovation Manager at Procter & Gamble, discusses the role Silicon Valley and other "hot" ecosystems play in innovation partnerships. She further elaborates on how companies can protect their IP when engaging in such collaborations, and how they can decide on which projects to select.
This episode was recorded at the Innovation Roundtable workshop hosted by DSM in Maastricht on Startups, Ecosystems and Co-Creation.
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