572: The Biggest Mall Owner in the U.S. is Going Online
Simon Property Group, one of the best-known shopping center developers, and digital commerce pioneer Rue Gilt Groupe, the owner of Rue La La and Gilt, are joining forces to build an e-commerce marketplace.
Simon has been testing the website “ShopPremiumOutlets.com” since March, building on its premium outlet centers business. On the site, shoppers can find discounted products from 2,000 brands. ShopPremiumOutlets.com currently has 300,000 products available, with more on the way.
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