Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)

Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal.

In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now.

If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it.

We cover:

• Why visibility and authority aren't the same thing (and why this matters more than ever)
• The real research process premium clients go through before they book
• Why you're actually way more qualified than you think - at every revenue level
• What journalists and PR gatekeepers are genuinely looking for
• How to build the authority infrastructure your clients need to find you

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me pippa@theprset.com