581 Using Video Persuasion to Build Your Brand with Rick Cesari | 10 Minute Mindset
Rick Cesari joined Mario on 10 Minute Mindset to talk about the power of video persuasion, his long and successful career as a producer of some of the world’s most recognized infomercials, how he is helping others succeed with video marketing using the skills that he learned working in TV, and how we can all cut through the clutter and use video to grow our brand and business.
Rick Cesari has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean, and many others. He has helped take companies like GoPro from start-up to over $1 billion in sales in just a few short years.
Rick’s newest book, Video Persuasion, puts his experience with winning companies in the hands of everyday business owners, marketers, brand managers, and more. His innovative ideas around video marketing are changing the game for brands big and small alike. Today he’s focused on video marketing as a powerful tool for increasing sales and building your business. In Video Persuasion, Rick shares his best practices for influencing customers by creating and leveraging compelling stories on video.
When not working, Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his lifelong goals: successfully summiting Mt. McKinley. Rick resides with his wife Martha and daughter Anna in Seattle, Washington.
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