582 Growing Your Business with Video and Customer Feedback with Rick Cesari | 10 Minute Mindset
Rick Cesari is back on 10 Minute Mindset to talk about some of the companies he’s worked with to generate major results, he tells the story of working with GoPro and Microsoft and what that process and experience was like. Rick also talks about the process of using video to grow your business or brand and how to use testimonials and customer feedback to generate major results.
Rick Cesari has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean, and many others. He has helped take companies like GoPro from start-up to over $1 billion in sales in just a few short years.
Rick’s newest book, Video Persuasion, puts his experience with winning companies in the hands of everyday business owners, marketers, brand managers, and more. His innovative ideas around video marketing are changing the game for brands big and small alike. Today he’s focused on video marketing as a powerful tool for increasing sales and building your business. In Video Persuasion, Rick shares his best practices for influencing customers by creating and leveraging compelling stories on video.
When not working, Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his lifelong goals: successfully summiting Mt. McKinley. Rick resides with his wife Martha and daughter Anna in Seattle, Washington.
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