604 The Titanic Effect with Dr. Todd and Dr. Kim Saxton | 10 Minute Mindset
Dr. Todd and Dr. Kim Saxton are back on 10 Minute Mindset to talk about their book: The Titanic Effect. They talk about the parallels that they discovered between business, investing, and the story of the Titanic. They also talk about how this information can impact our businesses today and how the story can help us avoid dreaded “debt bergs” that can sink the ship of our business.
70% of startups fail. Drs. Todd & Kim Saxton, award-winning professors at Indiana University’s Kelley School of Business, have witnessed this firsthand, and have made it their mission to help startup founders and investors navigate the “icebergs” that so often sink startups in their early stages.
Relying on decades of academic and professional experience in business strategy, entrepreneurship, marketing, and angel investing, Kim and Todd co-authored The Titanic Effect, with serial tech entrepreneur Michael Cloran. The book is a practical guide to help entrepreneurs and their supporters successfully launch and grow ventures.
Kim and Todd have advised, helped launch, and invested in hundreds of startups spanning life sciences, so ware, sports, consumer products, and services. They serve on various boards of entrepreneurial ventures and startup advisory associations. The pair have shared their expertise from the stage to dozens of audiences, including entrepreneurship and professional development associations, academic societies, and global companies like Roche Diagnostics and Pfizer Pharmaceuticals.
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