DiscoverThe Book Marketing Action Podcast#61: Selling vs. Marketing Your Book
#61: Selling vs. Marketing Your Book

#61: Selling vs. Marketing Your Book

Update: 2021-06-29
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Description

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Creating Lasting Impact for Your Book, Message, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares:

  • About his work in the world and books
  • What is required for an author to successfully market and sell their book
  • How the idea that you have to get the problem right and how he thinks the book, The ONE Thing, demonstrates that principle
  • The difference between selling books and marketing books
  • As it relates to sales and marketing, tactics that he recommends that apply universally
  • Why selling 10,000 books in the first year is so important 

For our show notes, including action steps, and resources, visit: https://bit.ly/3wTJplz

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!



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#61: Selling vs. Marketing Your Book

#61: Selling vs. Marketing Your Book

Weaving Influence