In this episode of the Run Spesh podcast, Oska and Anna welcome the Head Product Line Manager for Run Puma, who joins them from Germany. The discussion encompasses a broad range of topics, including the guest's career journey, the evolution of Puma's running line, the importance of product development, and the brand's strategy for crafting top-tier running shoes. Notable points include the pivotal years of 2018 and 2019, when Puma relaunched its running line with innovative products such as the Deviate and Nitro series. The guest emphasises Puma's commitment to consistency and best-in-class product quality, drawing on extensive market research and consumer insights. The conversation also highlights Puma's foray into trail running, the development of their proprietary Puma Grip, and the science behind their midsole materials. The episode concludes with a discussion about Puma's future releases and the ongoing evolution of their product lines.

00:00 Introduction and Guest Welcome 01:31 Guest's Background and Career Journey 07:17 Role of a Product Line Manager 11:44 Puma's Running Shoe Relaunch 21:34 Challenges and Successes in Relaunch 29:35 Innovation and Material Development 33:23 Wear Testing and Consumer Feedback 35:19 Collaboration and Future Plans 38:03 Retail Visit and Training Initiatives 39:26 Challenges in Global Product Distribution 40:40 The Development of Puma Grip 44:49 Exploring Midsole Materials 47:09 Highlighting New Models: Magnify and Velocity 52:33 The Fast R Series: Innovation and Performance 01:01:22 Puma's Entry into Trail Running 01:07:32 Perfect Shoe Rotation and Future Products