617: You've got mail: Email marketing rules to follow
Email marketing rules fall into a few categories:
Those that you have to follow because they are the law - like spam laws.
Then there are the ones that are best practices
Finally, we have email marketing rules that are things you earn and that help you drive results in your marketing career.
On this episode of The Business Storytelling Show, I'm joined by Chad S. White of Oracle and author of the two-book part series "Email Marketing Rules." Yup, there is so much to cover it doesn't fit into one book!
Join us and grab his books here: https://amzn.to/3suVMrj