#62 - Is Email Marketing Dead? with Helen Lindop
I started a little commerce store last year as a bit of an experiment and along the way hired the lovely Helen Lindop to organize all my email campaigns.
She did a fab job and is the founder of her own email marketing agency helping clients the world over organize and manage their email clients, platforms, and campaigns.
I asked Helen to jump on a call with me to have a chat about email marketing in 2020. Particularly taking into consideration social media and instant messaging that seem far more prevalent than email these days.
During our far-reaching conversation Helen & I discussed;
How she started her own agency and some of the struggles she had to get off the ground
What it was about email marketing that particularly caught her eye
Why email marketing is not dead and why it's still such an important part of your marketing strategy
Why email marketing is harder and what you need to consider to ensure it’s effective in 2020 and beyond
How to get started building an email list
How to create engagement from the get-go
How to re-engage your list after a period of absence
Some key points to know about GDPR
The best email clients online today
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