In today’s episode of the Colleague Down the Hall podcast, I delve into how to enhance your marketing strategy for your private practice using a simple and accessible method. I share insights to guide you on how to create short, engaging, and authentic videos to enhance your online presence. I also touch on leveraging these videos for SEO benefits and building connections with potential clients and other therapists. The more accessible and authentic your marketing, the more clients you attract and connect with. 

 

“As therapists, we know the issues that our clients deal with, we are in a great position to market ourselves, and to be able to define the issues and talk about how we can help people. So some of the videos will be about what are the issues that you work with, and some of them are going to be about how you work with clients to resolve these issues. And you might even consider having a colleague come on. And maybe you can do a swap, they can talk about what they do in their practice. And then you can talk about what you do in your practice.”

 

Let’s delve into:

 

***Video Content Creation: how to plan and create short, five to six-minute videos on topics relevant to your ideal clients

 

***Utilization of Multiple Platforms: The videos were not only hosted on my personal blog for SEO benefits (the transcripts) but also on a dedicated video page and a YouTube channel, taking advantage of YouTube's function as a search engine.

 

***Authentic Presentation: The importance of therapists presenting themselves in an authentic manner in videos. 

 

***Content Driven by Client Interactions: The topics for the videos are inspired by common themes and issues discussed during therapy sessions with clients. This ensures the content is relevant and engaging for the target audience.

 

***Simplifying the Technical Aspects: using simple tools for recording videos, such as Zoom or Canva, highlighting that no expensive equipment or software is necessary to get started.

 

***Regular Content Creation: Setting a regular schedule for recording videos to maintain a consistent presence and suggests using downtime effectively by preparing content in advance.

 

***Engaging with Colleagues for Cross-promotion: Collaborating with other therapists for video content can help widen reach and establish a supportive network. Cross-promotion through these connections also enhances SEO through backlinks.

 

***Overcoming Nervousness: Recognizing that being on camera can be nerve-wracking, push through the discomfort, picture a conversation with a client to ease anxiety, and recognize the professional benefits of this marketing approach.

 

***Listen In:

I share the audio from one of my first videos, completely unedited. 

Connect with Jeanene:

 

*Get your free Four Keys to Private Practice Peace of Mind workbook: https://collaboasis.com/4keysworkbook

*Learn more about clinical consultation groups: https://collaboasis.com/

*Join my free therapist Facebook group: https://www.facebook.com/groups/oasispcgt

*Connect on LinkedIn: www.linkedin.com/in/jeanene-wolfe-lcsw-64042220a/