63. Not all PR is Good PR: How To Focus On What Actually Works For Your Business
Description
Most founders think more PR equals better results. It doesn't.
In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence, and how two simple questions can transform your entire approach.
In this episode:
- Why spray and pray PR never works (and why agencies do it anyway)
- The two questions that should sit behind every PR decision you make
- How to assess any opportunity before you say yes
- The real reason your PR isn't moving the needle
- What strategic PR actually looks like in practice
And once you've had a listen you can explore the different ways of working with me:
- Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
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