649: This Firefighter’s Side Hustle Grew to $1M in Sales
Update: 2025-01-02
Description
Mike Ettenberg spent 10 years as a firefighter, but was constantly losing or breaking his sunglasses on calls.
Frustrated, he decided to take matters into his own hands.
Frontline Optics makes durable sunglasses for first responders with a no-questions-asked replacement policy.
Despite having "no business experience," the Side Hustle Show listener took Frontline from side hustle to full-time venture, selling over $1M worth of sunglasses along the way.
Tune in to episode 649 to learn:
- How Mike found his first customers
- The "microinfluencer" strategy that generated consistent sales
- When he felt comfortable quitting his firefighting day job
- His plans for the future
Full Show Notes: This Firefighter's Side Hustle Grew to $1M in Sales
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