650: Twila True | Building an Empire
It’s amazing what you can accomplish with the simple desire to become self-sufficient. Twila True is a mega-successful entrepreneur who currently serves as CEO and Co-Founder of True Family Enterprises, a privately held investment firm with more than 50 companies in her portfolio.
On the music front, Twila co-founded 1500 Sound Academy, a state-of-the-art music college in Inglewood, California, and subsidiary of Volume Ventures, with Grammy Award winners James Fauntleroy and Larrance “Rance” Dopson. She has several other businesses under the True name, and her charitable ventures include an orphanage assistance foundation in China, and a U.S. based Native American personal development foundation.
Twila is truly a dynamic woman and I can’t wait for you to dive in and learn more about how she’s built her empire and the investments that interest her now.
Things you will learn in this episode:
- I introduce today’s guest, Twila True
- Twila gives us some background on her story
- Early upbringing
- Lakota Native American
- Growing up around a rich culture
- Always empowered and supported
- A desire for self-sufficiency
- Twila talks about the biggest mentors that impacted her life
- Adults and authorities
- First venture into business
- A desire to provide for herself
- No means for formal education
- Working nights
- Taking an interest in sales and finances
- Facing unique challenges as a female
- The need for certain skill sets
- How Twila finally found success
- Expanding and growing into multiple companies
- Quickly learning what works and what doesn’t
- Cutting at the right time
- Examples of what didn’t work
- Twila’s advice when to hold an investment and when to walk away
- Get into the number
- Balance being a student and expert
- The importance of networking
- A word from our Sponsor
- Who you know or what you know?
- What you know first, then who you know
- The importance of knowledge
- The biggest factor mentorships have played for Twila
- Intentionally meeting other people
- The role social media has played
- The effects of the pandemic on investments
- Deep in a real estate portfolio
- The kind of things doing well right now
- ThE RaNdOm RoUnD
- How to engage with Twila
- Links below
- Final words
“All along the way, there were always people who took a little bit of time or took a little bit of interest… That’s why it’s so important to me now, to complete that cycle.” - Twila True
“I always shake hands with two people in my business, that’s my legal side and my financial side.” - Twila True
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