#66: How do you put marketing operations into practice? Ft. Mike Rizzo, Founder of MarketingOps.com
Description
In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary Keough converse with Mike Rizzo, founder of a Marketing Operations Community, MarketingOps.com. They discuss common misconceptions and pain points for the marketing operations job function, how marketing operations can provide strategic value, and how to build a community of practice. Listeners can gain insights into the importance of Marketing Ops and building collaborative communities.
They discuss:
- Common misconceptions about Marketing Ops professionals (they only handle tactics/integrations, not strategy)
- Pain points for MOPs people - not brought into strategic conversations early enough, hard to measure the impact.
- Letting MOPs get involved in leadership and strategy leads to better outcomes.
- Building a community of practice - created by and for Mops professionals
"The reality is that there is no amount of marketing ops work that isn't somehow strategic." (Mike Rizzo, [00:04:27 ])
"When you're in Marketing Ops, you get to help dictate what actually goes out to people and how frequently, and help control that customer experience in a way that really drives revenue." (Mike Rizzo, [00:16:22 ])
"Let MOPs be involved in leadership strategy and the execution implementation. You're going to get better outcomes." (Aaron Weekes, [00:24:12 ])
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