677: From Zero to Launch in 100 Days: Inside Tonal's Bold Studio Debut in NYC
Description
If you’re considering adding more studio locations, pop-ups can be your friend. They’re a low-cost, low-risk, high-ROI way to gain visibility, gauge interest and drive demand.
Discover all that’s possible as I chat with Heather Garrick, our Bespoke program CMO, in Episode 677: From Zero to Launch in 100 Days: Inside Tonal's Bold Studio Debut in NYC.
-
Know your goals: specify exactly what you want to learn and measure
-
Identify your audience: target your client avatars immediately
-
Start marketing early: build rising anticipation with waitlists and pre-sale
-
Make contingency plans: be ready to pivot when delays and challenges arise
-
Own the experience: make an incredible impression with exceptional service
Y’all, the Tonal Training Lab was a phenomenal success in terms of awareness and lead gen, but we don’t recommend a 100-day timeline. Be inspired by this epic story in Episode 677.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/
United States
