DiscoverNudge - Marketing Science Simplified#68: The Peak-End Rule | And the supermarket that destroyed communism
#68: The Peak-End Rule | And the supermarket that destroyed communism

#68: The Peak-End Rule | And the supermarket that destroyed communism

Update: 2021-11-08
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Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.


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#68: The Peak-End Rule | And the supermarket that destroyed communism

#68: The Peak-End Rule | And the supermarket that destroyed communism

Phill Agnew