DiscoverThe Book Marketing Action Podcast#69: Implementing a Partnership Strategy
#69: Implementing a Partnership Strategy

#69: Implementing a Partnership Strategy

Update: 2021-09-14


Today's episode is all about authors and partnerships. According to Cynthia Shannon — Food and Lifestyle Marketing Manager at Chronicle Books — partnerships provide a more organic placement for a book, which creates an authentic feeling for customers. There are a wide range of partnerships in book marketing, and Cynthia guides us through the most important ones, setting authors up for a natural and successful marketing strategy. During this episode, Cynthia shares:

  • Her definition of promotional partnerships and how authors can work with people, places, or brands.
  • The benefits of partnership strategies, particularly the fact that they allow authors to build awareness without spending a lot on advertising or dealing with the uncertainty of publicity.
  • How she approaches book marketing campaigns at Chronicle Books, and the three kinds of consumers she tries to reach.
  • The components that are fundamental to a great partnership. 
  • The wide variety of partnerships and the distinctions between each one. 
  • What she looks for in a great partnership, placing emphasis on the importance of reciprocity. 
  • Where she gets her creative inspiration when putting partnerships together.
  • The various steps authors can take when creating partnerships, which includes utilizing their network, determining their goals, and sending a pitch.
  • The things that authors must be cautious of when pursuing partnerships. 

For our show notes, including action steps, and resources, visit: 

Please feel free to send a message to Becky at to share your thoughts!









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#69: Implementing a Partnership Strategy

#69: Implementing a Partnership Strategy

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