Ready for another thrilling episode of ThriveCast? This time, Gururaj Pandurangi is welcoming Robert Kaminski, a seasoned pro in product marketing for early-stage B2B horizontal startups and a key player at Fletch. They'll be diving into the nitty-gritty of product messaging and positioning, exploring their importance, application, and the subtle elements that make all the difference. With Robert's rich experience and unique insights, you're sure to gain a solid understanding of how to shape your product messaging, set up effective positioning, and drive your startup's growth.

Here's what's in store for you: 

• Breaking Down the Basics: We're going to unpack the core concepts of product messaging and positioning, showing you why they're crucial in the startup world. 

  
  



• Insider Strategies: Robert will share expert strategies for perfecting your product messaging and positioning, teaching you how to communicate your product's unique value like a pro. 

  
  

• Behind Robert's Success: Get a sneak peek into Robert Kaminski's unique approach to product messaging and positioning that's driven substantial growth for numerous startups. 

  
  



• Real-World Wins: We'll explore real-life examples and case studies, showing you how these strategies play out in practice. Gain insights into how startups have aced their product messaging and positioning. 

  
  



• Keeping Up with the Trends: Stay in the loop with the latest trends in product messaging and positioning. Get the scoop on what's working (and what's not) to help you plan your startup's messaging and positioning strategies.