DiscoverMetaverse MarketingFashion's Future Moment
Fashion's Future Moment

Fashion's Future Moment

Update: 2021-11-10
Share

Description

It was May 2019 when Dutch startup, The Fabricant, made a splash on the fashion scene with the debut of their Iridescence dress, a luminous cape-like gown that glowed with highlights of purple. But this was no ordinary dress.

The Iridescence dress is a digital asset that was auctioned on the blockchain for $9,500 and delivered by digitally tailoring the dress onto the photos of the buyer. For those paying attention to what is happening in the fashion industry, it was this sale that made us rethink what is valuable in fashion.

In episode 7 of Adweek’s Metaverse Marketing podcast, we will discuss what fashion could be when divorced from physics and explored only as a creative expression, how direct-to-avatar might just be the next direct-to-consumer, and perhaps the most important question of all, what will you wear in the metaverse?



See acast.com/privacy for privacy and opt-out information.

Comments 
loading
Download from Google Play
Download from App Store
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Fashion's Future Moment

Fashion's Future Moment