We kicked off Season 3 with some heat. 🔥

In this episode, Nate and Sarah talk about why the volume game in ads is broken — and how brands are shooting themselves in the foot by flooding their accounts with 100+ AI-generated ads a week. Spoiler: consumers aren't dumb. They're tired, frustrated, and tuning out repetitive, irrelevant creative.

We share some new stats on consumer behavior (61% are less likely to buy after seeing the same ad too many times, 49% flat out refuse). We dig into why volume ≠ diversity, why overloading creative teams is unsustainable, and why the future looks more like "7 great cookies" than "50 mediocre ones."

Nate and Sarah also shift into brand strategy — how to prime buyers long before the sale, the reality of emotional lag in purchasing decisions, and why building memorable brand campaigns is the antidote to cookie-cutter volume. We even talk about why silly things (like my little red dinosaur) actually work for brand recall.

If you've ever wondered:

• Why dumping ads into Meta isn't working anymore

• How to think about emotional timing in customer behavior

• How to balance brand vs. performance spend without losing your shirt

• And why "be more interesting" might be the most practical advice you'll hear this year

…this episode is for you.

Season 3 is here, and we're starting loud. 🧠⚡️

🔑 Episodes Referenced:

Marketers...Don't Think About WHO Think About WHEN: https://podcasts.apple.com/us/podcast/brain-driven-brands/id1752169629?i=1000675762314

👉 Learn more how to apply psychology to your ads: skool.com/tether-lab

CoHost: Nate Lagos

Twitter: https://x.com/natelagos
LinkedIn: https://www.linkedin.com/in/natelagos/
Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/
Twitter: https://x.com/SarahLevinger
Linkedin: https://www.linkedin.com/in/sarahlevinger/
Instagram: https://www.instagram.com/sarah.levinger/
Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg