7- Steve Vassallo @Foundation Capital: Empathy is killing your product
Steve Vassallo is a general partner at Foundation Capital (VC firm that invested in Pocket, Netflix, Uber etc.). Prior to that, he worked as a lead designer at IDEO where he worked on a famous Cisco's 7900 series VoIP phone. He recently published a book "The Way to Design", which helps designers become entrepreneurs and entrepreneurs adopt best design practices. You can read the book for free online.
In the episode we talked about:
- why will the 21st century be the decade of design,
- why empathy has become a buzzword and what empathy really is,
- common struggles of designers who want to become entrepreneurs.