Welcome to episode 7 of Product, Packaging, and Profit.

In this episode, we’re talking with Lauren Felter of Felter Unfiltered. Lauren is a design educator for non-designers. After spending the first decade of her career overseeing marketing and operations for a university admissions office, she blew it up to do it her own way.

She turned her highly sought-after university design course into one specifically for business owners, VAs, and professionals who aren't graphic designers but find designing an inevitable part of their regular to-do list. She prides herself on a no-shame, no-shade approach to her education, branding services, and website design.

In this episode, we break down

• ​​What inspired Lauren to start teaching design to non-designers


• What to know before you DIY your design


• How to view a design through the lens of a customer


• Lauren’s top piece of advice for designing product packaging


• When to hire a designer vs. when to do it yourself

Connect with Lauren:

https://felterunfiltered.com

https://www.instagram.com/felter.unfiltered/

Work with Me:

Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist

Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup

Let’s Keep In Touch:

• Subscribe to the Podcast for more product and packaging tips


• Follow me on Instagram @hiddenpathcreative


• Follow me on LinkedIn @kelleykempel


• Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com