Today, we're joined by Everett O’Keefe, best-selling author, speaker and the founder of Ignite Press.

Everett shared his expertise on how to leverage the power of publishing to enhance your business and personal brand.

Everett introduced a practical model to simplify the book writing process:

• FAQ & SAQ Model: This involves identifying Frequently Asked Questions (FAQs) and Should Ask Questions (SAQs) related to your expertise.


• This content forms the basis of your book, helping establish authority and demonstrate expertise.

• "That's why I call a book the great force multiplier." Discussing the extensive impact a book can have on one's professional influence. (00:03:51 )


• "You don't have to sequester yourself on Walden Pond to write a book." Debunking the myth that writing a book requires complete isolation. (00:06:09 )


• "A book doesn't just communicate your authority, it screams it." On how publishing a book can significantly boost your perceived expertise. (00:08:35 )


• "Every FAQ is a chapter waiting to be written." Emphasizing the ease of generating book content from frequently asked questions. (00:09:14 )


• "Books outlive their authors, carrying your legacy forward." Highlighting the enduring nature of a published book. (00:15:32 )

In this episode, Everett provides invaluable insights into using book writing as a strategic tool for business growth and leadership enhancement.

Tune in to learn how to start your authorship journey effectively and use your publication to carve out a niche of authority in your field.

Get your copy of Everett's book "The Power of Published" here: https://mypodcastperk.com/ 

Book a time to discuss your book with Everett here! : https://meetings.ignitepress.us/everett