#71 The Real Reason Your Relationships Aren't Transforming Into Clients
Description
What if the reason you struggle with transforming your professional relationships into clients is that you're missing a skill you were never taught?
Yuliya LaRoe spent almost a decade in BigLaw before she figured this out. Now, as founder of LeadWise Group, she helps partners at law firms across the country become strategic leaders, master people and practice management, and excel in business development.
Her secret to transforming relationships into clients? It's not about networking harder. It's about nurturing smarter - a system she's now sharing in her forthcoming book, The Nurture System: How Smart Lawyers Transform Relationships into Business Development Success.
In this episode of Lawyers Who Learn, Yuliya reveals the critical difference between follow-up and nurture, why most lawyers fail at business development (hint: you're trained as tellers, not askers), and the two-word phrase that removes all pressure from nurture conversations. She also shares the single question that uncovers what clients actually need.
Along the way, she opens up about building a thriving consulting practice while navigating a cultural gap that started the moment she arrived in the US from Russia at the age of twenty.
If nurturing relationships ever felt forced, inauthentic, or impossible, this conversation will change your mind.
United States
