“True salesmanship is the science of service. Grasp that thought firmly and never lose grip.” Arthur Sheldon 1903

Todd Caponi is the author of the 3x best-book-award-winning and international best-seller, The Transparency Sale, and his new bestselling book, The Transparent Sales Leader. Todd is a multi-time C-Level sales leader, a behavioural science and sales history nerd, and has guided two companies to successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as President of Sales Melon.

We talk about what the importance of honesty and transparency in sales and what we can learn from sales historians. We also talk about the demise of the sales profession and what history got right and we’ve got wrong. Todd is now an avid sales historian and collects and buys early 1900s sales magazines and catalogues that drive his poor wife and space in his home crazy.

I’ll leave the last words to Arthur Dunn in 1919 (Scientific Selling & Advertising) who Todd refers to: “If the truth won’t sell it, don’t sell it.”

Wise words indeed.

Enjoy this one, especially if you’re a history buff and love great quotes. It’s a goodie and packed with them!

To connect with Todd and buy his brilliant books: ⁠https://toddcaponi.com/⁠
To follow Todd on Instagram: ⁠https://www.instagram.com/saleshistorian/
To subscribe to his podcast: ⁠
Apple⁠: https://shorturl.at/OiBWu
Spotify: https://shorturl.at/Elh1I

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