DiscoverOFFBounds Retail72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"
72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"

72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"

Update: 2025-06-03
Share

Description

In this episode of OFFBounds, I sit down with Tarek Müller, Co-Founder and Co-CEO of About You, to unpack how he built one of Europe’s most innovative fashion-tech companies from the ground up. From early bets on mobile and influencer marketing to launching a hybrid model that combines retail and enterprise software, Tarek shares the strategies behind About You’s $2B success, the tech powering 200+ online stores, their approach to AI and personalization, and why the upcoming merger with Zalando could reshape the future of online fashion in Europe.



----
Sponsored by VTEX

Comments 
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"

72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"

Paula Macaggi