DiscoverNudge - Marketing Science Simplified#73: Why we can’t stop following the herd
#73: Why we can’t stop following the herd

#73: Why we can’t stop following the herd

Update: 2022-01-18
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In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osborne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to crash.

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Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954

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#73: Why we can’t stop following the herd

#73: Why we can’t stop following the herd

Phill Agnew