#736: Merch Like You Mean It - The Road Tested Playbook for Pop Ups That Sell Out
Description
Pop-Ups, Mobile Boutique Life & Merchandising That Sells
Today Brianna Williams, of Wildly Midwest, joins the podcast to share how she built a thriving mobile boutique business traveling to more than 45 markets a year across nine states.
Brianna opens up about pivoting from handmaking baby clothes on Etsy to running a successful women's boutique on the road, what it really takes to make markets profitable, and the merchandising secrets that make customers stop, shop, and say, "I'll take the whole outfit."
You'll learn:
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How Brianna pivoted from handmade baby clothes to a full-time women's boutique
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What 45+ markets a year really looks like — and how to plan them
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How to vet events, spot red flags, and find your perfect customer base
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Visual merchandising that sells: mannequins, layering, and storytelling through displays
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The tools, packing systems, and safety gear every mobile boutique owner needs
Brianna Williams & Wildly Midwest
Website: wildlymidwest.com
Instagram: @wildlymidwest
Facebook: @wildlymidwest
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