Uncle Marv welcomes Zach Kromkowski, co-founder and CEO of Senteon, and winner of the 2024 IT Nation Pitch It competition. Zach kicks things off by sharing his recent transition to van life, discussing the challenges and goals behind this lifestyle change, including plans to visit MSP partners across the country. 

The conversation shifts to the state of MSP conferences, with Zach offering his perspective on the increasing number and scale of events. He emphasizes the importance of lowering barriers for innovative startups to participate and suggests more focused, skill-based conference tracks. 

Zach then dives into Senteon's journey, from its inception as an EDR platform to its current focus on automated system hardening based on CIS benchmarks. He discusses the pivots the company made, the importance of market research, and how the COVID-19 pandemic unexpectedly aided their development process. 

The episode wraps up with a discussion on the complexities of system hardening, highlighting the depth of knowledge required and the value of automated solutions in this space.

Links and Websites: 

1. Senteon - https://senteon.co/
2. ConnectWise - https://www.connectwise.com/
3. Liongard - https://www.liongard.com/
4. Compliance Scorecard - https://compliancescorecard.com/
5. Florida Man Puts on Helmet; Intentionally Crashes into USAA Building: https://tinyurl.com/4yruecbp
6. Zach Previous Appearance on the IT Business Podcast: https://www.itbusinesspodcast.com/672

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

=== Music: 

• Show Intro:  Upbeat & Fun Sports Rock Logo, By AlexanderRufire
• License Code: 7X9F52DNML - Date: January 1st, 2024