This week I got lucky – again. For the second time I got back on with the wonderfully knowledgeable Andy Paul and his excellent show The Win Rate podcast: https://open.spotify.com/show/1B2IyepUjl01CP2LbOzxt3

Andy, me and his guests talk about the importance of not selling, selling like a human and the problem with forcing prospects through a seller’s process, rather than a buyer’s process.

This was a lot of fun and I think you’ll learn a lot about what stance to take when selling to win more deals.

Enjoy this one.

To connect with Andy do it here LinkedIn: https://www.linkedin.com/in/realandypaul/
Make sure you follow and subscribe to his podcast show The Win Rate: https://podcasts.apple.com/co/podcast/the-win-rate-podcast-with-andy-paul/id1688743707?
And make sure you buy a copy of his brilliant book Sell Without Selling Out: https://www.amazon.com/Sell-Without-Selling-Out-Success/dp/1989603572

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