DiscoverOFFBounds Retail77. Myntra's CEO, Nandita Sinha: "Myntra is shaping the Indian fashion market."
77. Myntra's CEO, Nandita Sinha: "Myntra is shaping the Indian fashion market."

77. Myntra's CEO, Nandita Sinha: "Myntra is shaping the Indian fashion market."

Update: 2025-07-08
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India is one of the fastest-growing retail markets in the world, and at the center of its fashion and lifestyle revolution is Myntra, one of the country’s largest e-commerce platforms. In this episode, Paula Macaggi sits down with Nandita Sinha, CEO of Myntra, to explore how the company is digitizing a still largely offline market, shaping Gen Z shopping behavior, and powering the rise of trend-driven retail through AI, personalization, social commerce, and even 30-minute fashion delivery. From brand partnerships to creator tools, this is a masterclass in building the future of fashion in a soon-to-be digital-first India.

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77. Myntra's CEO, Nandita Sinha: "Myntra is shaping the Indian fashion market."

77. Myntra's CEO, Nandita Sinha: "Myntra is shaping the Indian fashion market."

Paula Macaggi