789: Simple Sales Strategies to Overcome Your Fears and Make More $$$
Digest
Jenna Kutcher welcomes Colin Boyd, a speaker and coach who specializes in helping entrepreneurs sell from stages, both virtual and in-person. Colin emphasizes the importance of creating a high-converting presentation that aligns with the offer and drives audience commitment. He stresses that a single, well-crafted presentation can be used repeatedly to scale a business. Colin highlights the shift from information-based content to decision-based content, where the presentation focuses on moving the audience towards a greater level of commitment to the offer and themselves. He emphasizes the importance of understanding the audience's needs and desires before presenting solutions. Colin also addresses the common mistakes entrepreneurs make when selling online, such as giving too much information before the audience is ready to commit. He encourages listeners to view selling as a service, an invitation for the right person to experience a transformation. Colin shares his personal journey of overcoming fear and anxiety when speaking on stage, emphasizing the importance of mastering one's mind through positive self-talk and practicing presentations. He highlights the power of influence at scale through live presentations, where the presenter's authority and credibility are automatically enhanced. Colin concludes by promoting his upcoming masterclass, "How to Sell on Webinars and Live Presentations," which delves into the psychology of selling with confidence and the practicalities of structuring presentations for conversion. Jenna Kutcher expresses her admiration for Colin's work and encourages listeners to attend his masterclass.
Outlines
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Decision-Based Content
This Chapter discusses the concept of decision-based content, where the goal is to move the audience towards a greater level of commitment to the offer and themselves. It emphasizes the importance of aligning content with the offer and creating a presentation that drives audience commitment.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Defining "Stage" in Sales
This Chapter clarifies the meaning of "stage" in the context of selling, explaining that it encompasses any space where the audience can engage visually and auditorily. It provides examples of virtual stages, such as webinars and videos, and in-person stages, such as conferences and workshops.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Turning Presentations into Money-Making Machines
This Chapter explores strategies and techniques for transforming presentations into profit-generating machines. It emphasizes the importance of having a single, high-converting presentation that can be used repeatedly to scale a business. The chapter highlights the importance of focusing on the offer and understanding the audience's beliefs and needs.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Common Mistakes in Online Selling
This Chapter delves into common mistakes entrepreneurs make when selling online, such as giving too much information before the audience is ready to commit. It encourages listeners to view selling as a service, an invitation for the right person to experience a transformation.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Building Confidence in Selling and Presenting
This Chapter provides practical advice on building confidence in selling and presenting online. It emphasizes the importance of mastering one's mind through positive self-talk and practicing presentations. It encourages listeners to ask themselves empowering questions and declare powerful statements about themselves.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
The Importance of a Strong Offer
This Chapter emphasizes the importance of a strong offer and how it can be the foundation for a successful presentation. It discusses the difference between information-based content and decision-based content, and how to create content that leads the audience to a greater level of commitment to the offer.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Colin Boyd's Masterclass: How to Sell on Webinars and Live Presentations
This Chapter promotes Colin Boyd's upcoming masterclass, "How to Sell on Webinars and Live Presentations." It highlights the key takeaways from the masterclass, including the psychology of selling with confidence and the practicalities of structuring presentations for conversion.
Keywords
Decision-Based Content
Decision-based content is a type of content that is designed to move the audience towards a greater level of commitment to the offer and themselves. It focuses on creating a presentation that drives audience commitment and aligns with the offer.
Webinar
A webinar is a live online presentation or workshop that is typically delivered via video conferencing software. It allows presenters to share information, engage with an audience, and answer questions in real-time. Webinars are often used for marketing, training, and education purposes.
Live Presentation
A live presentation is a presentation that is delivered in real-time to an audience, either in person or virtually. It can include a variety of formats, such as speeches, workshops, and demonstrations. Live presentations are often used to share information, inspire, and motivate an audience.
Colin Boyd
Colin Boyd is a speaker and coach who specializes in helping entrepreneurs sell from stages, both virtual and in-person. He is known for his expertise in persuasive communication, selling ideas, and turning presentations into profit machines. He is the author of the "Conversion Story Formula" and hosts a masterclass on "How to Sell on Webinars and Live Presentations."
Jenna Kutcher
Jenna Kutcher is a successful entrepreneur, author, and podcast host. She is known for her expertise in business, marketing, and personal branding. She hosts the popular podcast "The Gold Digger Podcast" and is the founder of the online business coaching program "The Gold Digger University."
Offer
An offer is a proposal or suggestion made to someone, typically in the context of business or marketing. It can include a product, service, or opportunity. A strong offer is one that is clearly articulated, addresses the audience's needs, and provides a compelling reason to take action.
Transformation
A transformation is a significant change or alteration in someone's life, beliefs, or behavior. It can be a positive or negative change, but it is typically a profound and lasting shift. In the context of business, a transformation can refer to a change in a customer's life or business as a result of using a product or service.
Influence at Scale
Influence at scale refers to the ability to impact a large number of people through a single action or message. It is often achieved through platforms like webinars, live presentations, and social media. Influence at scale can be used to educate, inspire, and motivate a large audience.
Storytelling
Storytelling is the art of using stories to communicate information, entertain, and inspire an audience. It is a powerful tool for connecting with people on an emotional level and making information more memorable. In the context of business, storytelling can be used to build relationships with customers, create a brand identity, and sell products or services.
Masterclass
A masterclass is an intensive workshop or training program led by an expert in a particular field. It provides participants with in-depth knowledge and skills in a specific area. Masterclasses are often offered online or in person and can be a valuable way to learn from the best in the industry.
Q&A
What is decision-based content and how does it differ from information-based content?
Decision-based content is designed to move the audience towards a greater level of commitment to the offer and themselves. It focuses on creating a presentation that drives audience commitment and aligns with the offer. Information-based content, on the other hand, simply provides information without necessarily prompting action.
What are some common mistakes entrepreneurs make when selling online?
One common mistake is giving too much information before the audience is ready to commit. This can overwhelm the audience and make them less likely to take action. Another mistake is failing to articulate the value of the offer clearly and persuasively.
How can I build confidence in selling and presenting online?
Mastering your mind is crucial. Ask yourself empowering questions and declare powerful statements about yourself. Practice your presentation multiple times to build fluency and comfort.
What is the importance of a strong offer in a presentation?
A strong offer is the foundation for a successful presentation. It should be clearly articulated, address the audience's needs, and provide a compelling reason to take action. The offer should be the starting point for the presentation, and the content should be designed to lead the audience to a greater level of commitment to the offer.
What are some key takeaways from Colin Boyd's masterclass, "How to Sell on Webinars and Live Presentations"?
The masterclass covers the psychology of selling with confidence and the practicalities of structuring presentations for conversion. It delves into the importance of storytelling, the shift from information-based content to decision-based content, and how to create a presentation that drives audience commitment.
How can I turn my presentations into money-making machines?
Focus on creating a single, high-converting presentation that aligns with your offer and drives audience commitment. This presentation can be used repeatedly to scale your business. Remember to focus on the offer and understand the audience's beliefs and needs.
What is the difference between a course and an offer?
A course is the actual process or content that people go through, while the offer is how you articulate the course. The offer includes the transformation, the name of the product, the way you describe the modules, the outcomes of the modules, and how you articulate the social proof.
What is the power of influence at scale?
Influence at scale refers to the ability to impact a large number of people through a single action or message. It is often achieved through platforms like webinars, live presentations, and social media. Influence at scale can be used to educate, inspire, and motivate a large audience.
How can I use storytelling to sell without being salesy?
Storytelling is a powerful tool for connecting with people on an emotional level and making information more memorable. Use stories to illustrate the value of your offer and to connect with your audience on a personal level.
What is the importance of practicing presentations?
Practicing your presentation multiple times will help you build fluency and comfort. It will also allow you to identify any areas where you need to improve.
Show Notes
Ready to learn how to turn my presentations into profit machines?! Colin Boyd is an international speaker, trainer, and coach who is OBSESSED with helping Coaches and Entrepreneurs sell from stages in a non-pushy or sleazy way. Learn how at http://www.jennakutcher.com/stage!
Colin’s zone of genius is helping people turn every presentation into a money-making machine – whether you’re posting on social media, speaking at an event, hosting a webinar, or going Live on Instagram.
Visit http://www.jennakutcher.com/stage to save your seat for his upcoming FREE class all about how to sell from a stage!
In the meantime, click PLAY to hear Colin’s best tips for selling without sales-y or slimy tactics… The same advice he gives to some of the biggest names in the world to design presentations that convert clients!
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