792: The Who, What, Why and How of My NEW Brand
1Digest
Jenna Kutcher, host of The Gold Digger Podcast, dives deep into her recent rebrand, sharing the journey from its inception to its launch. She emphasizes the importance of defining a brand's personality and how it makes people feel, not just its visual elements. Jenna recounts her branding evolution over 13 years, from her early photography business to her current multi-faceted online empire. She highlights the key factors that prompted the rebrand, including a desire to reintroduce herself and her evolving mission to help women build businesses they don't hate. Jenna details the process, including working with graphic designer Brianna from Brighton Made, photographer Jordan Quinn, and web designer Jen Olmstead. She discusses the challenges of coordinating multiple contractors and the time commitment involved. Jenna emphasizes the importance of a cohesive brand identity and how it impacts her audience, creating a fresh and updated experience. She offers advice for listeners considering a rebrand, stressing the importance of defining their brand's purpose and values before focusing on visual elements. Jenna concludes by highlighting the investment she made in her rebrand and how it reflects her commitment to her business and her evolving identity.
Outlines
Introduction
This Chapter introduces Jenna Kutcher, the host of The Gold Digger Podcast, and the topic of the episode: her recent rebrand. It sets the stage for a deep dive into the process, challenges, and impact of the rebrand.
Rebrand Announcement
This Chapter marks the official announcement of Jenna's rebrand. She expresses her excitement about sharing the details and the new direction of her brand.
Defining a Brand's Personality
This Chapter delves into Jenna's philosophy on branding, emphasizing the importance of a brand's personality and how it makes people feel. She differentiates between visual elements and the emotional connection a brand creates.
Jenna's Branding Journey
This Chapter takes listeners on a journey through Jenna's branding evolution over the years, highlighting the different iterations of her brand as she grew as an entrepreneur. She shares anecdotes about her early photography business and the evolution of her brand identity.
Reasons for the Rebrand
This Chapter explores the reasons behind Jenna's decision to rebrand. She discusses her desire to reintroduce herself, her evolving mission, and the need for a more cohesive brand identity.
The Rebranding Process
This Chapter details the process of Jenna's rebrand, outlining the steps involved, including working with contractors, defining messaging, and creating visual elements. She shares her experience with graphic designer Brianna from Brighton Made, photographer Jordan Quinn, and web designer Jen Olmstead.
Challenges of Rebranding
This Chapter addresses the challenges Jenna encountered during the rebranding process, including coordinating multiple contractors, managing timelines, and deciding what to transition and what to leave behind.
Keywords
Jenna Kutcher
Jenna Kutcher is a successful entrepreneur, author, and podcast host known for her work in online business, marketing, and personal branding. She is the host of The Gold Digger Podcast, which focuses on helping women build businesses they love and live lives they desire. Kutcher is known for her authentic and relatable approach to entrepreneurship, sharing her own experiences and insights to empower others.
Rebranding
Rebranding is the process of changing the image, identity, or positioning of a brand. It can involve updating a logo, color palette, messaging, or overall brand strategy. Rebranding is often undertaken to refresh a brand, adapt to changing market conditions, or reflect a company's evolution or growth. It can be a complex and strategic process that requires careful planning and execution.
Brand Identity
Brand identity is the unique set of characteristics that distinguish a brand from its competitors. It encompasses elements such as a brand name, logo, color palette, typography, messaging, and overall brand personality. A strong brand identity helps create a memorable and consistent experience for customers, building brand loyalty and recognition.
The Gold Digger Podcast
The Gold Digger Podcast is a popular podcast hosted by Jenna Kutcher. It focuses on providing practical advice and inspiration for women entrepreneurs, covering topics such as marketing, business strategy, personal branding, and achieving financial freedom. The podcast is known for its honest and relatable approach, featuring interviews with successful entrepreneurs and experts in various fields.
Brighton Made
Brighton Made is a graphic design studio owned and operated by Brianna, a talented designer who specializes in creating visually appealing and impactful brand identities. Brighton Made offers a range of design services, including logo design, branding guidelines, website design, and marketing materials. Brianna is known for her creative approach and her ability to translate a client's vision into a cohesive and memorable brand.
Jordan Quinn
Jordan Quinn is a photographer specializing in creating high-quality and authentic brand imagery. She is known for her ability to capture the essence of a brand and its personality through her photography. Quinn's work often features natural lighting, vibrant colors, and a focus on capturing genuine emotions and moments. She has worked with numerous entrepreneurs and businesses to create compelling visual content that reflects their brand identity.
Jen Olmstead
Jen Olmstead is a web designer and co-founder of Tonic Site Shop, a company that provides beautiful and functional website templates for entrepreneurs. Olmstead is known for her expertise in creating user-friendly and visually appealing websites that help businesses attract and engage their target audience. She is also a skilled brand strategist, helping businesses develop a cohesive online presence that aligns with their overall brand identity.
Tonic Site Shop
Tonic Site Shop is a company that offers pre-designed website templates for entrepreneurs. These templates are designed to be easy to customize and use, allowing businesses to create professional-looking websites without needing extensive coding knowledge. Tonic Site Shop offers a range of templates for different business types, including online courses, coaching programs, and e-commerce stores. The templates are designed to be visually appealing, user-friendly, and optimized for search engines.
Oregon Lane
Oregon Lane is a company that provides website design and development services for businesses. They specialize in creating custom websites that are tailored to the specific needs of their clients. Oregon Lane offers a range of services, including website design, development, hosting, and maintenance. They are known for their attention to detail, their commitment to creating user-friendly websites, and their ability to deliver high-quality results.
Q&A
What are the key elements that Jenna Kutcher believes make up a brand's personality?
Jenna believes a brand's personality goes beyond visual elements like logos and colors. It's about how a brand makes people feel, creating an emotional connection through copy, images, website design, and content flow.
What prompted Jenna Kutcher's decision to rebrand?
Jenna's rebrand was driven by a desire to reintroduce herself and her evolving mission, which now focuses on helping women build businesses they don't hate. She also wanted a more cohesive brand identity that reflected her multi-faceted business.
What were some of the challenges Jenna Kutcher faced during the rebranding process?
Jenna encountered challenges coordinating multiple contractors with different schedules, managing timelines, and deciding what to transition and what to leave behind. She also had to balance keeping the rebrand under wraps while still generating excitement.
How does Jenna Kutcher believe her rebrand will impact her audience?
Jenna believes her rebrand will create a fresh and updated experience for her audience, reflecting her evolving mission and values. She also expects it to enhance the quality and consistency of her work, ultimately benefiting her listeners and community members.
What advice does Jenna Kutcher offer to listeners considering a rebrand?
Jenna advises listeners to first determine if a rebrand is a "nice to have" or a "need to have." She encourages them to review their current brand or journal about their desired brand, identifying their values, mission, and inspirations. She also emphasizes the importance of investing in a rebrand that aligns with their vision and goals.
Show Notes
NEW brand, who dis?! Visit http://www.jennakutcher.com to witness the magic!
A lot of times when we think about a rebrand, we think about new logos and colors… and as you’ll hear in this episode, there was a lot of that. But through this process, there was also a lot of discussion about what the Jenna Kutcher brand IS; how to make it reflect ME and what I stand for and who I am becoming.
In this episode, I’m peeling back the curtain on what went into the new brand, why it came about, who played a role in helping get it done, and how we went about it. Whether you’re building your first or your fifth brand, my goal for this episode is to help you start to think about your own brand and if you need a little update, too!
This rebrand was a labor of love from everyone involved from start to finish, and I’m so proud to say that I think we’ve created something uniquely, undeniably ours. To see the new brand in its entirety, visit http://www.jennakutcher.com to witness the magic, or any of my social media platforms @jennakutcher!
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Goal Digger Show Notes: https://www.jennakutcherblog.com/rebrand
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