Digest

Jenna Goodger, host of the Goldigger Podcast, discusses the importance of building an email list for business success. She argues that it's the number one priority and a key driver of sales, as it allows for direct connection with the audience, serving them value, and driving consistent sales. The episode explores various strategies for email list growth, including quizzes, launches, paid traffic, website and blog popups, and Instagram DM automation. Jenna shares her experience with quizzes, highlighting the success of her "Who Are You Really?" quiz, which helps people connect with their gifts and understand themselves better. She also shares data from her previous quiz, "Secrets Oscquiz," which generated over 100,000 opt-ins. Jenna then discusses the power of launches for email list growth, emphasizing the effectiveness of webinars and challenges in driving a significant number of subscribers in a short period. She shares examples from her own business, including a launch that added 3,500 new subscribers in a week. Jenna delves into the use of paid traffic for email list growth, explaining that while organic methods are valuable, paid traffic can exponentially increase subscriber numbers. She shares data from her own business, showing that nearly 50% of her ads are focused on email list growth, resulting in a low cost per lead. Jenna discusses the effectiveness of website and blog popups for email list building, sharing data showing a high conversion rate of 7.5% and emphasizing the importance of testing and optimization. She also highlights the success of using popups to capture mobile traffic. Finally, Jenna introduces Instagram DM automation as a game-changing strategy for email list growth. She shares her experience with a service that helped her gain 9,000 subscribers in two months. She explains how automated DM funnels can guide people through a personalized experience, leading to high open rates and conversions.

Outlines

00:00:00

Building an Email List for Business Success

Jenna Goodger, host of the Goldigger Podcast, discusses the importance of building an email list for business success. She argues that it's the number one priority and a key driver of sales, as it allows for direct connection with the audience, serving them value, and driving consistent sales.

00:02:27

Email List Building Strategies: Quizzes and Launches

Jenna shares her experience with quizzes, highlighting the success of her "Who Are You Really?" quiz, which helps people connect with their gifts and understand themselves better. She also shares data from her previous quiz, "Secrets Oscquiz," which generated over 100,000 opt-ins. Jenna then discusses the power of launches for email list growth, emphasizing the effectiveness of webinars and challenges in driving a significant number of subscribers in a short period. She shares examples from her own business, including a launch that added 3,500 new subscribers in a week.

00:12:04

Email List Building Strategies: Paid Traffic and Website Popups

Jenna delves into the use of paid traffic for email list growth, explaining that while organic methods are valuable, paid traffic can exponentially increase subscriber numbers. She shares data from her own business, showing that nearly 50% of her ads are focused on email list growth, resulting in a low cost per lead. Jenna discusses the effectiveness of website and blog popups for email list building, sharing data showing a high conversion rate of 7.5% and emphasizing the importance of testing and optimization. She also highlights the success of using popups to capture mobile traffic.

00:32:09

Email List Building Strategies: Instagram DM Automation

Jenna introduces Instagram DM automation as a game-changing strategy for email list growth. She shares her experience with a service that helped her gain 9,000 subscribers in two months. She explains how automated DM funnels can guide people through a personalized experience, leading to high open rates and conversions.

Keywords

Q&A

• What are some of the most effective strategies for growing an email list?

  Jenna highlights several effective strategies, including quizzes, launches, paid traffic, website and blog popups, and Instagram DM automation. Each strategy offers unique benefits and can be tailored to different business needs.

• How can I use Instagram DM automation to grow my email list?

  Instagram DM automation allows you to create automated funnels that guide people through a personalized experience in their DMs. This can involve sending messages, offering freebies, and capturing email addresses, leading to high conversion rates.

• Why is it important to prioritize email list building for business success?

  Email list building is crucial for direct connection with your audience, serving them value, and driving consistent sales. It allows you to control the experience and build relationships in a way that is not possible on social media platforms.

Show Notes