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Introducing ASA Live — monthly, interactive coaching designed to help you grow, lead, and scale your school like never before. 

 Our first live session kicks off Thursday, January 15, 2026 at 10 AM PST, with a powerful topic: 🔥 10 Must-Do Marketing Events to Explode Your School in 2026!

Visit https://asamartialarts.com/live/ to join now 

What separates thriving martial arts schools from struggling ones? Master Lee draws from his family's 50-year legacy to reveal the powerful role culture plays in creating an exceptional martial arts business.

Ever wonder why some martial arts schools consistently grow while others plateau? The secret lies not in marketing tactics or fancy facilities, but in something far more fundamental: culture. Master Chan demonstrates how creating the right environment transforms everything from student retention to parent engagement.

Whether you run a traditional martial arts program or a modern mixed martial arts school, these cultural principles can transform your student experience. Listen now to discover the one ingredient your martial arts school can't afford to ignore. Then share your thoughts with us—what cultural elements have made the biggest difference in your school?

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with Master Tony Chung

Join ASA Live - monthly, interactive coaching.

• 10 Must-Do Marketing Events to Explode Your School in 2026!
• First live session kicks off Thursday, January 15, 2026 at 10 AM PST
• $97 /month
• Visit https://asamartialarts.com/live/ to join now