80% of US women don't like the way they look
Description
Andrea Harrison, VP of Beauty & Personal Care at CVS Pharmacy, is a business executive for whom the pandemic brought radical growth opportunity. She oversees beauty at 10,000 CVS locations that are within 10 miles of 80% of the US population. CVS Health has been growing rapidly over the last few years and forecasted to deliver over $300 billion of revenue in 2022. When so many retailers were shut, Andrea and her remarkable team had “the perfect sandbox” to explore how to connect with customers both #IRL and online and engage them in product trial. As Andrea sees it, we are in the midst of a whole personal exploration into the nature of “self-care” and CVS was able to meet the expanding needs of its customers whether it was a drive through rapid test, something I did a few times, administering crucial vaccines or simply testing a new type of mascara or bath salt.
United States
