Culture Is What You Tolerate

In this episode of BusinessIsGood, I give full credit to Keith Cunningham, author of The Road Less Stupid, for one of the clearest insights I’ve ever heard about culture:

“Culture is what you tolerate.”

It’s not about nap rooms, Red Bull in the fridge, or inspirational posters. Culture is shaped by what we allow, what we ignore, and how we interact with each other—especially when things get uncomfortable.

Here’s what I cover:

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• Why most companies unintentionally build a culture of mediocrity
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• How to tell if your “rules” are just suggestions
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• The real drivers of culture: accountability, clarity, consistency
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• Why culture is built one relationship at a time—not between people and “the business”
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• What to do about that top performer who’s killing your culture
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This episode will help you reframe what culture actually is—and give you the tools to rebuild it from the inside out.

Connect with Chris Cooper:

Website - https://businessisgood.com/