Digest

Jenna Kutcher, host of The Goldigger Podcast, celebrates the 800th episode by reflecting on her journey from leaving the corporate world to becoming a photographer and entrepreneur. She discusses the evolution of the podcast, highlighting key themes like authenticity on social media, building a legacy through storytelling, and using social media as a powerful advertising tool. Jenna introduces HubSpot's Entrepreneurship Kit, a free resource designed to help aspiring entrepreneurs launch their businesses. She also emphasizes the importance of real connection on social media, encouraging listeners to share their stories authentically and invite their audience into their lives. Jenna introduces her "Jenna Kutcher 5" strategy, which involves sharing five different aspects of your life on social media to build brand recognition and connect with ideal clients. She addresses common social media myths, such as the need to post in real time and the belief that people don't care about the person behind the brand. Jenna provides practical tips for telling meaningful stories on social media and using call to actions effectively.

Outlines

00:00:00

Building a Business and Authentic Social Media Marketing

Jenna Kutcher introduces the podcast and talks about her experience with dating and how she met her husband. She then introduces The League, a premium dating platform that focuses on quality over quantity. She celebrates the 800th episode of The Goldigger Podcast and reflects on the journey over the past eight years, including interviews, business strategies, and personal experiences. Jenna invites listeners to join her in re-listening to the very first episode of The Goldigger Podcast, sharing her thoughts and feelings as they unpack what has changed and what has remained the same. Jenna highlights HubSpot's new entrepreneurship kit, designed to help aspiring entrepreneurs go from idea generation to business ownership. She emphasizes the kit's comprehensive nature, including step-by-step guides, resources, and templates. Jenna Kutcher introduces herself and shares her journey from leaving the corporate world to becoming a photographer and entrepreneur. She explains the purpose of the Goldigger Podcast, which aims to provide real and actionable insights for entrepreneurs. Jenna discusses the importance of authenticity on social media, emphasizing that it's more than just marketing. She encourages listeners to be themselves and share their stories, even if they're not perfect.

00:18:16

Social Media Beyond Marketing: Legacy and Storytelling

Jenna delves into the idea that social media is not just about marketing but also about building a legacy. She shares her personal experience with loss and how social media helped her connect with a deceased friend. Jenna argues that social media is the best form of advertising due to its accessibility, zero-dollar ad budget, ability to build trust, and control over content. She emphasizes the importance of having a plan to turn popularity into profitability. Jenna addresses three common lies people believe about social media: the need to post in real time, the need for perfect images, and the belief that people don't care about the person behind the brand.

00:47:45

The Jenna Kutcher 5: Building Brand Recognition and Real Connection

Jenna introduces her "Jenna Kutcher 5" strategy, which involves sharing five different aspects of your life on social media to build brand recognition and connect with ideal clients. Jenna emphasizes the importance of real connection on social media, encouraging listeners to share their stories authentically and invite their audience into their lives. She provides tips for telling meaningful stories and using call to actions.

Keywords

Q&A

• What is The League and how does it differ from other dating platforms?

  The League is a premium dating platform that focuses on quality over quantity. It requires users to apply and get accepted, creating a highly engaged community of like-minded individuals. Unlike other dating apps, The League aims to connect ambitious and busy professionals who are seeking meaningful long-term relationships.

• What are some key takeaways from the first episode of The Goldigger Podcast?

  The first episode emphasizes the importance of authenticity on social media, building a legacy through storytelling, and using social media as a powerful advertising tool. Jenna also introduces her "Jenna Kutcher 5" strategy for building brand recognition.

• How can I use social media to build a strong brand and connect with my ideal clients?

  Jenna suggests using the "Jenna Kutcher 5" strategy, which involves sharing five different aspects of your life on social media to create a multi-dimensional brand. She also emphasizes the importance of storytelling, using call to actions, and sharing images that your clients can imagine themselves in.

• What are some common social media myths that entrepreneurs should be aware of?

  Jenna addresses three common myths: the need to post in real time, the need for perfect images, and the belief that people don't care about the person behind the brand. She encourages entrepreneurs to be intentional with their content, embrace imperfection, and share their stories authentically.

• How can I tell meaningful stories on social media and use call to actions effectively?

  Jenna suggests ditching fluffy adjectives, focusing on what matters most to your clients, asking clients to tell their stories, writing to attract future clients, and using your natural voice. She also emphasizes the importance of ending posts with a call to action to encourage engagement.

Show Notes