801: Don’t Make These 2 BIG Mistakes In Your Email Marketing
Digest
This episode of the Gold Digger podcast dives deep into the world of email list building, emphasizing its importance for business success. Host Jenna Kutcher shares her personal journey with email lists, highlighting their ability to reach a targeted audience, drive sales, and build lasting relationships with customers. She provides practical advice on creating compelling freebies to attract subscribers, leveraging existing audiences, and expanding reach to new audiences. Jenna emphasizes the importance of prioritizing email list growth and using other marketing efforts to drive subscribers to the list. She also discusses her email marketing strategy, emphasizing the importance of providing value to subscribers before promoting products or services. Jenna identifies two common mistakes entrepreneurs make with email lists: burying signup forms and only using the list for sales. She offers solutions to avoid these pitfalls and provides step-by-step guidance on how to start an email list for a small business. Jenna also offers specific strategies for product-based businesses to grow their email lists, focusing on creating valuable resources that highlight the product's benefits. The episode concludes with Jenna promoting her free email list training, emphasizing its value in helping entrepreneurs build engaged email lists that drive results.
Outlines
Building Your Email List for Business Growth
This episode explores the power of email lists for business growth, offering practical advice on building a list, using email marketing effectively, and avoiding common mistakes.
The Power of Email Lists for Business Growth
The episode delves into the benefits of email lists for business owners, highlighting their ability to reach a targeted audience and drive sales.
Jenna Kutcher's Email List Journey
Jenna Kutcher, the host of the Gold Digger podcast, shares her personal experience with building an email list, emphasizing its importance for business success.
Building Your First Email List
Jenna provides practical advice on how to create a freebie to attract subscribers, leverage existing audiences, and expand reach to new audiences.
Email Marketing Strategies: Serve, Serve, Serve, and Then Sell
Jenna discusses her email marketing strategy, emphasizing the importance of providing value to subscribers before promoting products or services.
Keywords
Email List Building
The process of creating and growing a list of email subscribers who are interested in your business or brand. It involves offering valuable content, freebies, and incentives to encourage people to sign up.
Email Marketing
A form of digital marketing that involves sending emails to a list of subscribers to promote products, services, or content. It allows for targeted communication and building relationships with customers.
Value Exchange
The concept of offering something valuable to your audience in exchange for their email address or other information. This could include freebies, discounts, exclusive content, or early access to products or services.
Jab, Jab, Jab, Right Hook
A marketing strategy that emphasizes providing value to your audience before promoting your products or services. It involves offering helpful content, building trust, and establishing yourself as an authority in your field.
Algorithm Proof
Refers to assets or strategies that are not affected by changes in social media algorithms. Email lists are considered algorithm proof because they allow you to directly communicate with your audience without relying on platform-specific rules.
Serve, Serve, Serve, and Then Sell
A variation of the \"jab, jab, jab, right hook\" strategy that emphasizes providing value to your audience before promoting your products or services. It involves building trust, establishing authority, and creating a strong relationship with your subscribers.
A/B Testing
A method of testing different versions of marketing materials, such as email subject lines or landing pages, to see which performs better. It helps optimize your campaigns and improve results.
Product-Based Business
A business that sells tangible products, such as clothing, electronics, or home goods. These businesses often use email marketing to promote new products, announce sales, and build customer loyalty.
End Result
The desired outcome or benefit that a customer wants to achieve by purchasing a product or service. Focusing on the end result helps connect with customers on an emotional level and make your marketing more persuasive.
Q&A
What are the key benefits of building an email list for business owners?
Email lists allow you to reach a targeted audience who are already interested in your business, drive sales, and build relationships with customers. They are also algorithm proof, giving you control over your communication.
How can I create a compelling freebie to attract email subscribers?
Consider offering valuable resources that address your audience's pain points or interests. This could include checklists, guides, templates, or exclusive content.
What are some effective ways to leverage my podcast to grow my email list?
Mention your freebie in the podcast intro and outro, integrate it organically into relevant content, and create social media clips promoting the offer.
How can I use email marketing to serve my audience before selling to them?
Provide valuable content, offer helpful resources, and build trust with your subscribers. This will make them more receptive to your sales messages when the time is right.
What are the two biggest mistakes entrepreneurs make with email lists?
Burying signup forms on their websites and only using the list for sales. It's important to make signup easy and provide consistent value to your subscribers.
How can I apply email list strategies to a product-based business?
Create resources that highlight the benefits of your product and position it as the solution to your audience's problems. Focus on the end result that customers want to achieve, rather than just product features.
Show Notes
Are you making BIG mistakes in your email marketing?! This episode will help you find out…
The conversation you’re about to hear today originally aired on the This Is Small Business Podcast, an original podcast by Amazon hosted by Andrea Marquez. I loved getting the opportunity to teach my favorite topic–email lists–to the This Is Small Business community, and I also love getting to share it with you!
In this conversation, we talk about how to get started building your email list, how to use your list to test out new business ideas, and of course: the two biggest mistakes I see business owners make in their email marketing.
Before we dive in, if you have been listening to the Goal Digger Podcast and haven’t started your email list, save your seat for my FREE class, “From Zero Subscribers (or Zero Strategy) to an Engaged Email List that Lasts” at http://growanemaillist.com. I can’t wait to teach you the 3 secrets to easily start, grow, and serve your email list!
Now, click PLAY on my interview with Andrea Marquez on This Is Small Business to find out the 2 BIG mistakes you may be making in your email marketing, and how to fix them!
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