803: How Many Customers Do You REALLY Need?
Digest
The episode begins with a discussion about the challenges of dating in today's world, highlighting the rise of dating apps and the need for a more curated approach. It then introduces The League, a premium dating platform that emphasizes quality over quantity, offering a curated experience with personalized recommendations and a focus on meaningful relationships. The episode also features the Goldigger Podcast, hosted by Jenna Goodger, which provides practical marketing strategies and honest discussions about what works and what doesn't for entrepreneurs building businesses that give them the freedom to live lives they love. The episode then delves into a coaching session with Heather Davis, owner of Sheik Sweets Bakery, a brick-and-mortar bakery in Houston, Texas. The session focuses on strategies to increase foot traffic and customer engagement for her bakery, exploring ideas such as leveraging the bakery space as a commercial kitchen, creating special events and promotions, and utilizing social media and email marketing. The episode also highlights HubSpot's new entrepreneurship kit, a free resource designed to help aspiring entrepreneurs launch their businesses. The episode further explores Heather's journey as a baker, transitioning from wholesale to opening her own brick-and-mortar bakery, and discusses the trade-offs of expanding a business, particularly for brick-and-mortar businesses. It emphasizes the power of storytelling in marketing, particularly for food businesses, suggesting incorporating stories behind the food, highlighting its history, cultural significance, and personal connections, to enhance customer engagement and create a more meaningful experience.
Outlines
Dating and Entrepreneurship: A Modern Approach
This episode explores the challenges of dating in today's world, introduces a premium dating platform, and provides marketing strategies for entrepreneurs, including a coaching session with a bakery owner and insights on podcasting for business growth.
The League: A Premium Dating Platform
The episode introduces The League, a premium dating platform that emphasizes quality over quantity, offering a curated experience with personalized recommendations and a focus on meaningful relationships.
Goldigger Podcast: Building Businesses and Living Lives We Love
The episode introduces the Goldigger Podcast, hosted by Jenna Goodger, and its mission to help entrepreneurs build businesses that give them the freedom to live lives they love. It emphasizes the podcast's focus on practical marketing strategies and honest discussions about what works and what doesn't.
Coaching Session with Heather Davis, Owner of Sheik Sweets Bakery
The episode features a coaching session with Heather Davis, owner of Sheik Sweets Bakery, a brick-and-mortar bakery in Houston, Texas. The session focuses on strategies to increase foot traffic and customer engagement for her bakery.
Resources for Entrepreneurs: HubSpot's Entrepreneurship Kit and This Is Small Business Podcast
The episode highlights HubSpot's new entrepreneurship kit, a free resource designed to help aspiring entrepreneurs launch their businesses, and recommends This Is Small Business podcast, featuring an episode with Halla Taha, discussing how podcasting can grow businesses and increase revenue.
Keywords
The League
A premium dating platform that emphasizes quality over quantity, offering a curated experience with personalized recommendations and a focus on meaningful relationships.
Goldigger Podcast
A podcast hosted by Jenna Goodger, providing practical marketing strategies and honest discussions about what works and what doesn't for entrepreneurs building businesses that give them the freedom to live lives they love.
Brick and Mortar Business
A physical business with a storefront, offering products or services to customers in person. It often faces challenges related to foot traffic, overhead costs, and local competition.
Email Marketing
A form of digital marketing that involves sending emails to a list of subscribers, promoting products, services, or content. It can be used to build relationships, drive sales, and increase customer engagement.
Storytelling in Marketing
A powerful marketing technique that involves using stories to connect with customers on an emotional level, building brand loyalty and driving sales. It can be used to highlight the history, cultural significance, and personal connections behind products or services.
HubSpot's Entrepreneurship Kit
A free resource designed to help aspiring entrepreneurs launch their businesses, offering step-by-step guides, practical resources, and easy-to-use templates.
This Is Small Business Podcast
A podcast featuring an episode with Halla Taha, discussing how podcasting can grow businesses and increase revenue, providing valuable insights on strategic podcasting, audience growth, and more.
Q&A
What are some strategies for increasing foot traffic and customer engagement for a brick-and-mortar bakery?
Strategies include leveraging the bakery space as a commercial kitchen, creating special events and promotions, utilizing social media and email marketing, and building community by hosting events and offering a welcoming space for gatherings.
How can storytelling be used to enhance marketing efforts for a bakery?
Incorporating stories behind the food, highlighting its history, cultural significance, and personal connections, can enhance customer engagement and create a more meaningful experience, shifting the energy from selling to sharing and connecting.
Show Notes
Calling all brick-and mortar business owners! If you want to get more eyes on your business and more people IN your location, this coaching session has your name written all over it!
As a young girl, Heather Davis had always loved baking sweet treats, and although she initially took a traditional career path to become a teacher, she continued to develop her craft as a baker. Though Heather would often bring her fresh baked goods to her school just for the love of baking, her fellow teachers started placing orders, and encouraged her to sell them! So in 2011 she made the life-changing decision to launch a bakery, Chic Sweets Fine Desserts.
Since 2014, Chic Sweets Bakery has partnered with the finest coffee shops and cafes including Nordstrom Department Stores, Saks Fifth Avenue, Rice University and Aramark Corporation. A little over a year ago, Heather opened her first brick-and-mortar location in a suburb north of Houston, Texas, and that’s exactly what we’re talking about today!
Although I’ve never owned a brick-and-mortar myself, I have a LOT of tricks up my sleeve for Heather to get more organic and paid customers, and I just know you’ll benefit from them, too. Speaking of YOU…
Would you like to be featured in a future coaching episode of the Goal Digger Podcast?! Join the Goal Digger Insiders Facebook Group at https://www.facebook.com/groups/goaldiggerpodcast/ and maybe we’ll hit “record” together soon!
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Goal Digger Show Notes: https://www.jennakutcherblog.com/coachingheather
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