Digest

Jenna Goodger, host of the Goldigar podcast, welcomes her mentor and best friend, Amy Porterfield, to discuss the creation and launch of online courses. The episode begins with Jenna sharing her entrepreneurial journey, emphasizing the importance of valuing time, blending intuition with action, and creating businesses that provide freedom and fulfillment. She expresses her gratitude for Amy's mentorship and the significant impact it has had on her business. Jenna and Amy then introduce the concept of one-hour workshop courses as a perfect starting point for course creation. They discuss the benefits of this approach, including its accessibility, low-risk nature, and ability to validate ideas and attract a targeted audience. Amy shares a compelling success story of Masha Goins, a busy mom who used a one-hour workshop course to launch her online business. The episode delves into the importance of taking action and the misconception that a large audience is necessary for launching a successful course. Jenna and Amy emphasize that even small launches can generate valuable feedback and build an audience over time. They also address the common obstacle of fear of making the wrong decision, introducing the concept of "no wrong turns" and emphasizing that every action, even those that don't yield immediate success, provides valuable lessons and leads to growth. Amy explains the concept of "first step transformation," which involves identifying the initial step a potential student needs to take before achieving the desired outcome. This concept is applied to the creation of one-hour workshop courses, which focus on a specific, actionable step that can lead to greater success. Jenna and Amy address the misconception that a large audience is required for launching a successful course. They share stories of entrepreneurs who achieved significant success with small audiences, emphasizing that taking action and offering valuable content can attract and grow an audience over time. They make a compelling case for creating a digital course, highlighting the current climate of burnout and the desire for freedom and clarity. They emphasize the power of a single, well-crafted course that can be launched repeatedly, generating consistent income and impact.

Outlines

00:00:00

Launching Your Digital Course with Confidence: A Conversation with Amy Porterfield

Jenna Goodger, host of the Goldigar podcast, introduces the episode and welcomes her mentor and best friend, Amy Porterfield, to discuss the creation and launch of online courses. Jenna shares her entrepreneurial journey, emphasizing the importance of valuing time, blending intuition with action, and creating businesses that provide freedom and fulfillment. She expresses her gratitude for Amy's mentorship and the significant impact it has had on her business.

00:04:58

The Power of One-Hour Workshop Courses

Jenna and Amy delve into the concept of one-hour workshop courses as a perfect starting point for course creation. They discuss the benefits of this approach, including its accessibility, low-risk nature, and ability to validate ideas and attract a targeted audience. Amy shares a compelling success story of Masha Goins, a busy mom who used a one-hour workshop course to launch her online business.

00:16:51

Action, Audience Growth, and Overcoming Fear

The episode delves into the importance of taking action and the misconception that a large audience is necessary for launching a successful course. Jenna and Amy emphasize that even small launches can generate valuable feedback and build an audience over time. They also address the common obstacle of fear of making the wrong decision, introducing the concept of "no wrong turns" and emphasizing that every action, even those that don't yield immediate success, provides valuable lessons and leads to growth.

00:26:32

First Step Transformation and Course Creation

Amy explains the concept of "first step transformation," which involves identifying the initial step a potential student needs to take before achieving the desired outcome. This concept is applied to the creation of one-hour workshop courses, which focus on a specific, actionable step that can lead to greater success.

00:35:56

Building a Successful Course with a Small Audience

Jenna and Amy address the misconception that a large audience is required for launching a successful course. They share stories of entrepreneurs who achieved significant success with small audiences, emphasizing that taking action and offering valuable content can attract and grow an audience over time. They make a compelling case for creating a digital course, highlighting the current climate of burnout and the desire for freedom and clarity. They emphasize the power of a single, well-crafted course that can be launched repeatedly, generating consistent income and impact.

Keywords

Q&A

• What is a one-hour workshop course and why is it a game changer for aspiring course creators?

  A one-hour workshop course is a concise, focused online course that teaches a specific skill or strategy in a live format. It's a low-risk entry point for course creation, allowing creators to validate their ideas, attract a targeted audience, and gain valuable feedback before investing in a larger signature course.

• How can I overcome the fear of making the wrong decision when it comes to launching a course?

  Embrace the concept of "no wrong turns." Every action, even those that don't yield immediate success, provides valuable lessons and leads to growth. Focus on taking action, gathering feedback, and adjusting your approach based on what you learn.

• What is the first step transformation and how can I apply it to my course creation journey?

  First step transformation involves identifying the initial step a potential student needs to take before achieving the desired outcome. This concept can be used to create one-hour workshop courses that focus on a specific, actionable step that can lead to greater success.

• Do I need a large audience to launch a successful course?

  No, you don't need a massive audience to launch a successful course. Even small launches can generate valuable feedback, build an audience over time, and provide a foundation for future growth. Focus on offering valuable content and taking action, even with a small audience.

• Why is now the perfect time to create a digital course?

  Many people are feeling burned out and overwhelmed, seeking clarity and freedom. A digital course can provide a structured learning experience, valuable knowledge, and the potential for consistent income and impact. It's a powerful tool for achieving personal and professional goals.

Show Notes